Oraganisation are looking at innovative ways to use data assets generated from within and outside of their enterprise boundaries to enable business growth, improve profitability and drive competitive differentiation.
Data from social media, devices and things, real-time interaction data from online channels when combined with existing enterprise data assets can create a deluge of information. Key Objective of the Big Data Analytics is to turn the volume, velocity, variety and complexity of data into a corporate strategic asset, useful to innovate and seize new business opportunities innovate and seize new business opportunities.